Chapter 8

The Secondary Functions of Space Tourism Strategic Communication

Dirk C. Gibson

Abstract

In addition to the relatively common primary space tourism strategic communication functions discussed in the last chapter there was an additional set of such purposes. These secondary functions were not as prevalent as the primary ones but they are nevertheless deserving of mention and serious consideration. They include, in order of quantitative significance: 1) Stakeholder conflict resolution, 2) Altering perspectives, 3) Attention arousal, 4) Adjusting expectations, 5) Influencing perceptions, 6) Refutation, 7) Creating involvement, 8) Community relations, 9) Rumor response, 10) Customer relations, 11) Environmental scanning, 12) Obtaining feedback, 13) Risk management, 14) Influencing media coverage and 15) Reputation management.

Total Pages: 187-199 (13)

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