RDE in Concept Research: An Empirical Demonstration
- Pp. 90-105 (16)Alex Gofman and Tõnis Mets
The chapter illustrates a practical RDE implementation for market research applications demonstrated with IdeaMap®.NET (http://www.ideamap.net) online RDE tool. Using a case study, the chapter follows steps of the RDE process with explanations of data and findings.