Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind


by

Alex Gofman (Deceased), Howard R. Moskowitz

DOI: 10.2174/97816080528441120101
eISBN: 978-1-60805-284-4, 2012
ISBN: 978-1-60805-419-0





Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success...[view complete introduction]
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