Chapter 2

Radical Innovation of Values, Culture, Ethics, and Norms Required for Social Responsibility

Matjaž Mulej and Robert G. Dyck

Abstract

Without social responsibility (SR), our current civilization hardly has a chance to survive. SR covers in ISO 26000 (ISO, 2010) seven core subjects (see Fig. 1). It links all of them with consideration of: (1) interdependence as the basis, and (2) holism as the top intention, achievement, and pre-condition of success, based on interdependence. We prefer no limitation of SR to companies; they follow influential humans’ decisions. SR is a human attribute. Interdependence makes humans honest and leads from one-sidedness to (requisite) holism. This leads out from the current crisis of affluence and its blind alley, while SR reaches far beyond neoliberalism and charity.

Total Pages: 2-14 (13)

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