Chapter 9

Space Tourism Strategic Communication Tactics: Four Categories & the Typical Tactics

Dirk C. Gibson

Abstract

This chapter discussed the notion of tactics in strategic communication. Tactics are the policies or activities undertaken to accomplish strategic communication functions. The present study identified 215 tactics, which were categorized according to frequency of occurrence. Four categories were noted: 1) Typical, 2) Mid-Incidence, 3) Occasional and 4) Atypical. The forty-four typical tactics were discussed in this chapter.

Total Pages: 200-238 (39)

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