Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind


Alex Gofman (Deceased), Howard R. Moskowitz

DOI: 10.2174/97816080528441120101
eISBN: 978-1-60805-284-4, 2012
ISBN: 978-1-60805-419-0

Indexed in: Book Citation Index, Science (BKCI-S), Social Sciences & Humanities (BKCI-SSH), EBSCO.

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success...[view complete introduction]
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Putting RDE on the R&D Map: A Survey of Approaches to Consumer-Driven New Product Development

- Pp. 72-89 (18)

Alex Gofman


This chapter summarizes different consumer-driven approaches to new product development with their advantages and disadvantages. The analysis identifies opportunities for development in the field.

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