Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind


Alex Gofman (Deceased), Howard R. Moskowitz

DOI: 10.2174/97816080528441120101
eISBN: 978-1-60805-284-4, 2012
ISBN: 978-1-60805-419-0

Indexed in: Book Citation Index, Science (BKCI-S), Social Sciences & Humanities (BKCI-SSH), EBSCO.

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success...[view complete introduction]
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Foundation of Sensory Optimization in the Food Industry

- Pp. 129-144 (16)

Howard R. Moskowitz


The RDE applied to products involves experimental design, either of discrete or continuous variables. The chapter presents the history of RDE and sensory modeling/optimization, the methods most commonly used, field implementation, analysis procedures and segmentation. The chapter closes with a brief review of how the RDE approach is used by today’s corporations.

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