Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind


Alex Gofman (Deceased), Howard R. Moskowitz

DOI: 10.2174/97816080528441120101
eISBN: 978-1-60805-284-4, 2012
ISBN: 978-1-60805-419-0

Indexed in: Book Citation Index, Science (BKCI-S), Social Sciences & Humanities (BKCI-SSH), EBSCO.

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success...[view complete introduction]
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Introduction to Sensory Optimization

- Pp. 145-157 (13)

Howard R. Moskowitz


The food and beverage industries are today facing an extremely competitive business situation. To the degree that the product developer or marketer, as well as general business manager, can understand the consumer and target efforts, the business will be more successful. This chapter introduces sensory optimization that could fill that need, for it provides both theory and case histories illustrating the types of issues, the nature of the thinking and the way the problem is solved in a practical format. Aimed toward all aspects of the industry, the chapter is especially important for those involved in the early stages of development, where there is much business opportunity.

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