Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind


Alex Gofman (Deceased), Howard R. Moskowitz

DOI: 10.2174/97816080528441120101
eISBN: 978-1-60805-284-4, 2012
ISBN: 978-1-60805-419-0

Indexed in: Book Citation Index, Science (BKCI-S), Social Sciences & Humanities (BKCI-SSH), EBSCO.

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success...[view complete introduction]
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Sensory Optimization in Research and Development

- Pp. 158-183 (26)

Maximo Gacula Jr.


The advantages and pitfalls of sensory optimization are outlined in this paper. The response surface design is presented in terms of application to optimization studies. These studies are done by research and development. They deal with issues such as the role of ingredients in a product formulation and the discovery of optimal combinations of these ingredients that generate the desired sensory properties. Contour maps developed from the experiment illustrate how to discover the best ingredient combinations and how to avoid extrapolating beyond the range tested in the actual experiment.

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