Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind


Alex Gofman (Deceased), Howard R. Moskowitz

DOI: 10.2174/97816080528441120101
eISBN: 978-1-60805-284-4, 2012
ISBN: 978-1-60805-419-0

Indexed in: Book Citation Index, Science (BKCI-S), Social Sciences & Humanities (BKCI-SSH), EBSCO.

Consumers have been increasingly involved in the innovation process in the last few decades, a major driving force of business success...[view complete introduction]
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Introduction to Mind Genomics®

- Pp. 352-354 (3)

Alex Gofman


It’s almost impossible to imagine the scale, cost and labor Involved in the human genome mapping projects. A similar scale effort to map the human mind would be even more complex, as people’s mind-sets are more individual. In this chapter, we discuss the new science called Mind Genomics® and how it can be employed in a number of subject areas.

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