Research Topics in Agricultural and Applied Economics

Volume 2

by

Anthony N. Rezitis

DOI: 10.2174/97816080524311110101
eISBN: 978-1-60805-243-1, 2011
ISBN: 978-1-60805-698-9
ISSN: 1879-7415 (Print)



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Indexed in: Scopus

The aim of the Ebook series of Research Topics in Agricultural & Applied Economics (RTAAE) is to publish high quality economic researc...[view complete introduction]

Table of Contents

Foreword

- Pp. i

Blake Brown

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Preface

- Pp. ii-iii (2)

Anthony N. Rezitis

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Contributors

- Pp. iv-v (2)

Anthony N. Rezitis

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The Italian Demand for Imported Virgin Olive Oil: A Threshold Almost Ideal Demand System Approach

- Pp. 3-18 (16)

Monia Ben Kaabia and Jose M.Gil

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Food Crisis: Did Agricultural Prices Rise Faster than they Fell?

- Pp. 19-30 (12)

Matthieu Stigler and Piera Tortora

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New Trends in Consumer Needs: Functional Foods in the European Market

- Pp. 31-45 (15)

Azzurra Annunziata and Riccardo Vecchio

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Consumer Knowledge of Animal Welfare Standards

- Pp. 46-57 (12)

Riccardo Vecchio and Azzurra Annunziata

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Consumer Geographic Segmentation and Valuing Attributes of Wine in Supermarket: An Hedonic Approach

- Pp. 58-72 (15)

Juan Carlos Ortuzar and Oscar Alfranca

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Territory Image and Notoriety as Sources of Equity in the Wine Market

- Pp. 73-84 (12)

Domingo Calvo Dopico

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Means-end Chain Analysis of Food Products with Origin Quality Labels: An Application to Wine with Designation of Origin

- Pp. 85-106 (22)

Ramo Barrena and Mercedes Sanchez

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Is There a Future Market for Genetically Modified Food? An Analysis from Southern Spain Consumer Preferences

- Pp. 107-120 (14)

Macario Rodriguez-Entrena and Samir Sayadi

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Global Crisis and Agricultural Public Spending in Kenya: A SAM Multiplier Approach

- Pp. 121-142 (22)

Maria Sassi

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Measuring the Relative Efficiency of Bank Branches: The Case of the Agricultural Bank of Greece

- Pp. 143-154 (12)

Anthony N. Rezitis, Alexande Pailas and Maria A. Kalantzi

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Measuring Labor Productivity and Market Viability of Rural Tourism Activities in Japan

- Pp. 155-167 (13)

Yasuo Ohe

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Index

- Pp. 168-169 (2)

Anthony N. Rezitis

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Foreword

Volume 2 of the E-Book Series “Research Topics in Agricultural and Applied Economics,” edited by Professor Anthony Rezitis provides a number of papers that are excellent examples of advanced empirical work applied to relevant problems. Readers, in particular applied economists, will find the work presented useful for its illustration of how to apply advanced techniques such as Almost Ideal Demand Systems and conjoint analysis to real world problems.

The results of the analyses presented also will prove useful to those in the applied world of agricultural economics. The topics addressed are quite relevant ranging from modeling trade in virgin olive oil to valuing attributes of wine. This collection provides a valuable contribution to the continuation of applied economics in providing insight to relevant problems.

Blake Brown
Hugh C. Kiger Professor
Agricultural and Resource Economics
North Carolina State University


Preface

The aim of the e-book series of Research Topics in Agricultural & Applied Economics (RTAAE) is to publish high quality economic research applied in both the agricultural and non-agricultural sectors of the economy. Subject matter areas of this e-book series include, among others, supply and demand analysis, technical change and productivity, industrial organization, labor economics, growth and development, environmental economics, marketing, business economics and finance. By covering a broad variety of economic research topics, this e-book series is addressed to a wide spectrum of academic agricultural and applied economic researchers and scientists but it could also be useful to industry specialists and government policymakers.

The present volume of RTAAE (Vol. 2) contains the following 11 chapters:

Chapter 1, entitled “The Italian demand for imported virgin olive oil: a Threshold Almost Ideal Demand System Approach”, examines the import demand for virgin olive oil in Italy. The methodology used is based on the specification of a Threshold Almost Ideal Demand System (TAIDS) in which special attention has been paid to the stochastic properties of the series involved.

Chapter 2, entitled “Food Crisis: did agricultural prices rise faster than they fell?”, examines the issue of asymmetry between downward and upward price transmission by investigating a sample of small wheat importing countries. It uses time series models which allow for asymmetries – namely regime switching co integration techniques – to examine whether the international price spike and its subsequent decline have been transmitted to domestic markets to the same extent.

Chapter 3, entitled “New trends in consumer needs: functional foods in the European market”, offers an overview of the functional food (FF) market in Europe and ascertains the opportunities for further expansion of this segment. Consumer behaviour towards FFs was analyzed through a quantitative survey conducted on 400 Italian food shoppers.

Chapter 4, entitled “Consumer knowledge of animal welfare standards”, analyzes consumer knowledge of the welfare standards of laying hens based on the results of a direct survey on 300 Italian food shoppers. The findings highlight important market opportunities and policy implications.

Chapter 5, entitled “Consumer geographic segmentation and valuing attributes of wine in supermarket: An Hedonic Approach”, determines the relevance of the main attributes for wine, in some geographic areas in supermarkets of Santiago, Chile. Brands and ranking appear to be relevant characteristics for wine value in all segments.

Chapter 6, entitled “Territory image and notoriety as sources of equity in the wine market”, investigates which sources of brand equity could endow the product with a higher differentiation by studying five Spanish collective brands: Rioja, Valdeorras, Ribeiro, Rias Baixas, and Ribera de Duero. A panel of 296 consumers assessed the dimensions of brand equity for each of them.

Chapter 7, entitled “Means-end chain analysis of food products with origin quality labels: an application to wine with designation of origin”, analyzes relationships between origin-based differentiation features of food products and the personal values on which consumers base their purchase decisions by applying means-end chain methodology through an interviewing technique known as laddering.

Chapter 8, entitled “Is there a future market for Genetically Modified Food? An analysis from southern Spain consumer preferences”, examines consumer behavior regarding Genetically Modified (GM) food in southern Spain based on a survey of 448 people. Some questions regarding to food safety and quality are raised in order to know consumer’s concerns and the Conjoint Analysis (CA) method is applied to estimate consumer’s preferences in relation to a hypothetical genetically modified (GM) cornflakes cereal, as an alternative of real product.

Chapter 9, entitled “Global crisis and agricultural public spending in Kenya: a SAM Multiplier Approach”, focuses on Kenya with the purpose of understanding the role of public spending in the primary sector in addressing the current food crisis and in contributing to overall economic growth and alleviating poverty and food insecurity according to the first Millennium Development Goal.

Chapter 10, entitled “Measuring relative efficiency of bank branches: the case of the Agricultural Bank of Greece”, investigates the relative efficiency of a sample of 19 bank branches of the Agricultural Bank of Greece for the years 2002 and 2003 by using the Data Envelopment Approach (DEA).

Chapter 11, entitled “Measuring labor productivity and market viability of rural tourism activities in Japan”, evaluates diversified rural tourism activities from the perspectives of economic viability and endogenous utilization of rural resources and investigates labor productivity of eight rural tourism activities. It finds that rural tourism in this country is undersupplied at a social optimal level.

Anthony N. Rezitis
University of Western Greece

List of Contributors

Editor(s):
Anthony N. Rezitis
University of Western Greece
Greece




Contributor(s):
Alexander Pailas
Agricultural Bank of Greece
Greece


Anthony N. Rezitis
Department of Business Administration of Food and Agricultural Enterprises
University of Western Greece
Greece


Azzurra Annunziata
Department of Economic Studies "S. Vinci"
University of Naples "Parthenope"
Italy


Domingo Calvo Dopico
Economic Analysis Department and Business Administration
University of A Coruña
Spain


José M. Gil
CREDAUPC-IRTA (Centre for Research in Agroffod and Development Economics)
Barcelona
Spain


Juan Carlos Ortúzar
Departament d'Administració d'Empreses i Gestió Económica dels Recursos Naturals
Univesitat de Lleida
Lleida
Spain


Macario Rodríguez-Entrena
Agricultural Economics and Rural Studies
Institute of Agricultural Research and Training (IFAPA)
Granada
Spain


Maria A. Kalantzi
Department of Business Administration of Food and Agricultural Enterprises
University of Western Greece
Greece


Maria Sassi
Department of Management Studies
University of Pavia
Italy


Matthieu Stigler
Consultant for the Food and Agricultural Organization (FAO) of the United Nations
Rome, 00153
Italy


Mercedes Sánchez
Departamento de Gestión de Empresas
Universidad Pública de Navarra
Pamplona, 31006
Spain


Monia Ben Kaabia
Department of Economic Analysis
University of Zaragoza
Spain


Alfranca B Oscar
Agricultural Engineering and Biotechnology
Universitat Politechnica de Catalunya
Barcelona
Spain


Tortora Piera
Consultant for the Food and Agricultural Organization (FAO) of the United Nations
Rome, 00153
Italy


Barrena Ramo
Departamento de Gestión de Empresas
Universidad Pública de Navarra
Pamplona, 31006
Spain


Vecchio Riccardo
Department of Economic Studies "S. Vinci"
University of Naples "Parthenope"
Italy


Sayadi Samir
Agricultural Economics and Rural Studies
Institute of Agricultural Research and Training (IFAPA)
Granada
Spain


Ohe Yasuo
Department of Food and Resource Economics
Chiba University
Japan




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