Foreword

Africa is a new destination for businesses. Small and medium enterprises (SMEs) constitute the largest forms of businesses globally. Technology creates and facilitates businesses, a source of competitive advantage, and is now accepted by all societies globally. Therefore, to own this book is like having a global treasure, a society weapon, and a business enabler. This book is particularly necessary when the contributors and editors have decided to focus on electronic commerce for SMEs’ success in developing countries; digital transformation and SMEs performance in Africa; SMEs adoption of Big Data in Africa; and factors influencing the adoption of big data amongst SMEs in Africa. SMEs are crucial to national economic growth since they are widely acknowledged as a primary driver of both expansion and new job creation. ICT is no longer a luxury for small enterprises because of its propagation. It has become increasingly important for the day-to-day functioning of businesses. As the number of networked devices grows, so do the well-motivated hackers. Advantages in innovation, marketing, efficiency gains, quality, and responsiveness to customers can be gained by small and medium-sized enterprises (SMEs) through the use of information and communication technologies. Organizations fundamentally employ digital technology to upgrade the previous value-creation paths they have traveled to be competitive in the market. For companies struggling against the odds of success, DT like bid data, and social media marketing could be a lifesaver.